Crowd translation is the process where a large number of translators work simultaneously on the same project. Effectively a crowd of translators translate your product. Traditionally for quality translation only one translation agency or small number of translators would work on a project.
Crowd translation has become popular among certain types of industry groups. Social media companies such as Facebook and Twitter use crowd assisted translation that enables bilingual speakers and translators to collaborate on a single common project. The work they do is often free and done as part of the community spirit and ethos. This is the case for Twitter which allows its own users to submit and modify translations through its Translation Center. It is great for the company since the work is done by volunteers so it has no cost and it can be done quickly. So crowd translation does deliver a fast product to market.
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