Monday, April 29, 2013

Definition of Voice-Over


Voice-Over: (alternative spellings voiceover and voice over), describes the technique by which any disembodied voice is broadcast live or pre-recorded in animation, fashion shows, industrial shows, live-action films, presentations, radio and television commercials, television programs, theater, training, video games, etc. Simply, it is whenever a voice is recorded or performed over anything.

What are the benefits of a professional produced Voice-Over for your company?
  1. Using professionally produced Voice-Overs adds an additional dimension to your message delivery. This adds power and effectiveness, increasing retention of your message.

  2. Using professionally produced Voice-Overs demonstrates attention to quality that your customer and employees will subconsciously and consciously respect.

  3. Your target listener can be engaged in other activities while listening to your message. For example, shopping or working.

Why should you or your company use professional Voice-Overs?

  1. It may seem easy to read words into a cassette recorder, but subconsciously your audience is listening not only to the words, but also to the presentation. Ninety-four percent of our communication is nonverbal. It has been shown that if these nonverbal cues are missing in your Voice-Over, your listener can miss as much as seventy-five percent of the meaning.

  2. Listeners will associate an unprofessional Voice-Over with your company’s attention to detail.

  3. A professional talent is experienced in projecting these non-verbal cues.
  4. A professional studio records the voice of the Voice-Over talent at the correct frequencies that brings out the talents best sound with no background noise.

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